China Mobile released its 2027 Pan-Alliance cooperation strategy at the Nov. 6
Mobile Network Conference, framing it as a Pan-Alliance 5.0 operational upgrade.
Key measures: standard upgrade — prioritise 5G terminal refresh and issue
guidance for 6G terminals; product upgrade — develop AI-era customised
smartphones and broader pan-terminals to reinforce the device base; model
upgrade — push Token operations and accelerate the shift from byte-based to
token-based monetization, embedding China Mobile’s AI capabilities and owned
services at scale; marketing upgrade — roll out one-stop marketing to drive
targeted handset replacement across online and offline channels; service upgrade
— expand accessories, maintenance and after-sales into an integrated one-stop
offering. The initiative targets partners across terminals, chips, channels, AI
agents and services in the device and distribution supply chain.
