Since May, multiple local financial regulators have issued window guidance to
some small banks and consumer finance companies requiring assisted-loan channel
growth not to exceed self-operated loan growth, month-on-month reductions in
outstanding assisted-loan balances, and a limit of 25% on
financing/guarantee-type business share. Analysts say the guidance targets both
new assisted lending and orderly contraction of existing stock; several targeted
institutions are reportedly lagging regulators' expectations. Regulators’ stated
aim is to force licensed institutions back to core business, strengthen on‑book
risk controls, reduce reliance on external channels and limit risks from
excessive scale expansion.
