BYD has significantly stronger brand awareness among European consumers than other Chinese brands, according to Bernstein analysts. Xiaomi—despite not yet selling EVs in Europe—has also achieved high recognition, likely supported by its strong presence in smartphones, IoT, and home appliances, the analysts said. This positions it well for its planned European EV expansion starting in 2027. Beyond these leaders, most other Chinese brands still have limited or minimal recognition. However, the ana

BYD has significantly stronger brand awareness among European consumers than other Chinese brands, according to Bernstein analysts. Xiaomi—despite not yet selling EVs in Europe—has also achieved high recognition, likely supported by its strong presence in smartphones, IoT, and home appliances, the analysts said. This positions it well for its planned European EV expansion starting in 2027. Beyond these leaders, most other Chinese brands still have limited or minimal recognition. However, the analysts added that perceptions of Chinese vehicle quality are improving as firms expand sales networks and strengthen after-sales service.