China’s State Administration for Market Regulation said it will strengthen
enforcement of the Anti-Unfair Competition Law to curb “involution-style”
excessive competition in key sectors including platform economy, solar, lithium
batteries, and new energy vehicles.
The regulator said it will target practices such as algorithm-based traffic
suppression, unfair ranking, forced low-price selling below cost, excessive
subsidies, and restrictive platform rules that distort competition.
Platforms will also be required to establish internal fair-competition
mechanisms, handle complaints, preserve records, and report violations to
regulators, while avoiding improper interference in merchants’ independent
operations.
