Samsung Electronics intends to raise average DRAM selling prices by roughly 20% quarter-on-quarter in Q3, suppliers said. One consumer electronics OEM said Samsung discussed the move in June and has begun issuing verbal price notices to some customers. Suppliers warned higher upstream component costs will be passed into device prices and could temper demand, though they expect limited impact on consumer purchases given current low retail price levels. A separate industry source also confirmed Sa

2026-07-04

Samsung Electronics intends to raise average DRAM selling prices by roughly 20% quarter-on-quarter in Q3, suppliers said. One consumer electronics OEM said Samsung discussed the move in June and has begun issuing verbal price notices to some customers. Suppliers warned higher upstream component costs will be passed into device prices and could temper demand, though they expect limited impact on consumer purchases given current low retail price levels. A separate industry source also confirmed Samsung has orally quoted select clients for a 20% Q3 DRAM increase.