Pop Mart has signed a roughly 7,000 sq ft retail lease at 680 Fifth Avenue, according to sources, marking a key fill for long-vacant storefronts in Midtown’s shopping corridor. The space will sit next to Swarovski. Separately, Rolex’s new headquarters at 665 Fifth Avenue is set to open this fall, adding to signs of renewed leasing activity in the area.

2026-04-08

Pop Mart has signed a roughly 7,000 sq ft retail lease at 680 Fifth Avenue, according to sources, marking a key fill for long-vacant storefronts in Midtown’s shopping corridor. The space will sit next to Swarovski. Separately, Rolex’s new headquarters at 665 Fifth Avenue is set to open this fall, adding to signs of renewed leasing activity in the area.