Beike (02423.HK) co-founder, chairman and CEO Peng Yongdong said at the company’s 25th anniversary event the firm’s vision is “With professionalism, accompany every stage of home life." The company rolled out a new logo and a custom Beike typeface, a

2026-11-12

Beike (02423.HK) co-founder, chairman and CEO Peng Yongdong said at the company’s 25th anniversary event the firm’s vision is “With professionalism, accompany every stage of home life." The company rolled out a new logo and a custom Beike typeface, and renamed the Beike Zhaofang app to Beike App. Beike said the rebrand cements a strategic shift from single transactions toward professional services across the consumer housing lifecycle.