Lotu Technology reports China consumer tablet all-channel sales were 6.361 mln
units in Q3 2026, down 20.1% YoY; cumulative first-three-quarter sales 19.148
mln, down 19.1% YoY. Top-five e‑commerce sellers — Apple, Huawei, Lenovo, Xiaomi
(incl. Redmi), OPPO (incl. OnePlus) — held 63.9% share, down 1.4 ppt YoY. Apple
quarter shipments plunged 45.2% YoY, cutting its platform share to 19.1% after
an end‑June price increase across the iPad lineup; the 11th‑gen iPad ASP rose
14.2% YoY to 3,468 yuan. Major e-commerce ASP was 3,089 yuan, up 9.1% YoY; the
3,000–3,999 yuan price band’s share increased to 28.0%, +7.4 ppt YoY.