At Kweichow Moutai's Q3 2026 results briefing, director Wang Li, acting general
manager, said the industry remains in deep adjustment, with weak consumption
demand and a sustained reduction in consumption occasions. Both Kweichow Moutai
and its sauce‑aroma baijiu products face market challenges. Market‑oriented
reform should, based on supply‑side balance, establish supply‑demand matching,
volume‑price equilibrium and an orderly, stable market; the company will not
prioritize targets at the expense of long‑term stability or pursue short‑term
extractive measures as it refines its market strategy.
