On the evening of Sept. 22 Kweichow Moutai launched its
Spring/Summer/Autumn/Winter Four Seasons cultural product on the iMoutai app.
The SKU is 53% vol, 500 ml, retailing at 2,199 yuan per bottle. The product sold
out instantly during the Sept. 22 opening sale and the Sept. 23 morning session.
Regular sales will run daily at 09:09 and 20:09, with purchase limits of six
bottles per SKU per day and two combo sets per person per day. Orders will be
delivered via central-warehouse express.
