Global consultancy Kearney says rising living standards are shifting Chinese consumer spending toward emotional value, belonging and self-identity, driving rapid expansion in the country’s IP‑derivative products market. Kearney projects The market is

2026-07-02

Global consultancy Kearney says rising living standards are shifting Chinese consumer spending toward emotional value, belonging and self-identity, driving rapid expansion in the country’s IP‑derivative products market. Kearney projects The market is about 500 bln yuan in 2025 and 750 bln yuan by 2028.