Elon Musk said xAI will intensify development of its AI video generator following OpenAI’s decision to discontinue Sora. Musk signaled upgrades to the Grok Imagine product as rivals including Google and Runway AI pursue the space. Sora’s shutdown hig

2026-03-26

Elon Musk said xAI will intensify development of its AI video generator following OpenAI’s decision to discontinue Sora. Musk signaled upgrades to the Grok Imagine product as rivals including Google and Runway AI pursue the space. Sora’s shutdown highlights high computing costs and uncertain returns. xAI’s efforts face challenges from recent staff departures and surrounding controversy Grok-generated content.